Super Mario: How Nintendo Conquered America

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The definitive story of the rise of Nintendo.In 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game (Radar Scope). So he hatched a plan.

Back in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featur­ing an angry gorilla and a small jumping man. Donkey Kong brought in $180 million in its first year alone and launched the career of a short, chubby plumber named Mario.

Since then, Mario has starred in over two hundred games, gen­erating profits in the billions. He is more recognizable than Mickey Mouse, yet he’s little more than a mustache in bib overalls. How did a mere smear of pixels gain such huge popularity?

Super Mario tells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry.

Publisher:Portfolio (September 25, 2012)
Language:English
Paperback:320 pages
ISBN-10:1591845637
ISBN-13:978-1591845638
Item Weight:8 ounces
Dimensions:5.51 x 0.81 x 8.43 inches

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Super Mario: How Nintendo Conquered America

$17.00

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