The problem with being a self published author is that you have to publish your books yourself. But you don’t want to be a publisher. You just want to write books.
Well, if you want to publish all your books, then you have to do it yourself. That’s why they call it “self” publishing.
The good news though, is that it isn’t difficult, and once you’ve done it, it’s easy to do it again and again for all your books.
But before you do anything there are 3 things that you MUST do with every book you write if you want to be a successful published author. And these 3 things are so important that I’ve called them ‘rules’ because if you break any of them, you’ll be punished – with low or no book sales.
So here are the 3 rules you must follow:
1. Write a book that’s good enough to send to a publisher. By this I mean don’t write garbage and expect people to buy it. Instead write a book that’s so good that you know that if you sent it to a publisher they’d think it was so great that they’d offer you a huge advance. THAT’S how good your book needs to be.
2. Write out a ten-point marketing plan – and do it. If you did send a copy of your manuscript to a publisher, they’d expect it to be accompanied by a list of 10 ways that you plan to market it. Publishers always expect authors to do their own marketing and you should also do it for your self published books because marketing really is important. It is the make-or-break difference as to whether your book sells well or not. So have your plan ready BEFORE you write your book so that you also know exactly who are your target readers.
3. Publish print books as well as digital. It’s so easy – and free – to set your book up as a POD print book and eBook (for free) using online services like Amazon’s Kindle Digital Publishing (kdp.amazon.com). Not only can you set up your book to be printed on demand at no cost to you, but they also have free cover-creating software and will automatically create a digital copy of your book too. Offering your book as a print edition as well as an eBook helps to open it up to a much wider market.
And those are my 3 rules.
Write a book so good that publishers will fight over it.
Have your 10-point marketing plan ready.
Offer a print and eBook edition to readers.
Break these rules at your own peril.