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Short-Form Lamp Campaigns : lamps plus

Lamps Plus is leveraging the popularity of TikTok to create content with 26 popular TikTok creators in the United States. The brand asked creators to feature a colorful lamp in a video that fits their style and the best-selling styles were shown in comedy, dance, inspirational and other kinds of videos on the platform. Although […]

Focus-Enhancing Smartphone Apps : Rocket app

The smartphone is a powerful tool that many users will mindlessly pick up throughout the day and thus break their focus, so the ‘Rocket’ app has been developed as a way to help reclaim their attention. The app will work in a social media-inspired manner to provide users with posts to read, but will only […]

12-Hour Pride Livestreams : TikTok Pride Finale

TikTok will be wrapping up Pride Month with a 12-hour live global event called the TikTok Pride Finale, which offers programming like makeup tutorials, music performances and question sessions. The event kicks off with Grammy Award-nominated singer-songwriter Kesha, and the platform will also be featuring LGBTQ+ TikTok Trailblazers.The short-form video platform’s #LGBT hashtag boasts more […]

Egg-Focused Restaurant Challenges : EggDishChallenge

The American Egg Board (AEB) and celebrity chef Connie Lovely Jackson, also known as Chef Lovely, are teaming up for the TikTok #EggDishChallenge, which aims to inspire consumers and support restaurants after a difficult few years in business. The challenge is being held with the aid of influencers across the country so that they can […]

Enriched Short-Form Videos : tiktok jump

TikTok Jump is being introduced as a new way for creators to integrate mini-programs and services from third-party creators within their videos. With these new integrations, TikTok users will be able to make their content even more dynamic thanks to quizzes, learning tools, recipe features and more.Thanks to early contributors, TikTok is introducing new integrations […]

Social Media Buy Black Campaigns : Buy Black

In honor of Juneteenth, Facebook is highlighting Black-owned brands in a new showcase collection on Facebook and Instagram Shops. This includes a new set of visual templates that help brands raise awareness and show their support. In addition, Kamaro Brown, a cast member of ‘Queer Eye,’ will host a dedicated video that provides tips on […]

Viral Whipped Lemonade Recipes : Swoon

Whipped lemonade is the newest ingredient to take the Internet by storm and Swoon is helping fans create the viral beverage. “The female-founded brand uses monk fruit, a natural melon beloved for its sweetening properties without increasing sugar contents.” To create the now iconic beverage, the brand suggests mixing half a can of its Swoon […]

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Trouble Spot Nutrition

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